Terms of service
Last updated 1 August 2026 · Ref. LA/TOS/5
1. Scope
These terms govern your use of b2bsaaslinkbuilding.com (the "site") and, where a signed engagement letter does not say otherwise, the services Halbrook Media ("we") provides. Using the site or submitting the request form means you accept them. Where you engage us, the engagement letter and statement of work take precedence; these terms fill the gaps.
2. What the site is
Marketing material. The tactics catalogue, case studies, figures, timelines and rate bands are informational. Nothing here is an offer capable of acceptance, a guarantee of outcome, or advice to act on without speaking to us first.
Case studies describe real patterns of work with client identities withheld under non-disclosure agreements. Figures come from concluded engagements and do not predict your results. Market pricing data cited on the site is drawn from third-party industry surveys published in 2026 and is included for calibration, not as our quotation.
3. Requests
Submitting the form creates no contract and no obligation on either side. We aim to reply to legitimate business requests within one business day but do not guarantee a reply, and may decline any request without giving a reason.
You confirm the details you submit are accurate, that you are authorised to submit them for the company named, and that you are not using the form for unsolicited commercial messages, recruitment or automated traffic.
4. Services
- Deliverables are the accession map, verified editorial placements, digital PR coverage, category listings, linkable assets and the reporting around them, as specified in the statement of work.
- Minimum term three months; thereafter 30 days' written notice by either party.
- Fees invoiced monthly in advance, due within 14 days.
- Billability: a placement is billable only once live, indexed, verified and catalogued in your shared sheet.
- Conservation warranty: any placement removed, no-followed, de-indexed or returning a 404 within 12 months of publication is replaced at no cost, unless the cause is a change you make to the linked page.
- Disclosure: placements involving paid inclusion are labelled as such in your sheet.
- Category exclusivity is contractual — one client per direct competitive category, conflicts disclosed before engagement.
5. What we do not guarantee
Search engines and answer engines are third-party systems we do not control. We do not guarantee any ranking position, traffic level, impression share, domain-rating movement, or inclusion in AI-generated answers. Nor do we guarantee that a particular publication will accept a placement, or that an editor will not later revise or remove published content.
Results depend materially on things outside the acquisition workstream: your product, pricing, positioning, technical health, conversion path, and how quickly your approver signs off drafts. B2B sales cycles also mean revenue attribution lags ranking movement by two to three quarters. What we commit to is method — the appraisal criteria, the rejection log, the catalogued record for every placement, and the conservation warranty above.
6. Your responsibilities
- Provide read-only access to Search Console, analytics and rank-tracking data.
- Nominate one approver able to sign off drafts within three working days.
- Ensure content, data, claims, trademarks and assets you supply are accurate and that you hold the rights to them.
- Tell us promptly about migrations, URL changes, rebrands, penalties or manual actions.
7. Intellectual property
The site's design, copy, marks, structure, catalogue text and code belong to Halbrook Media and are protected by copyright. Do not copy, republish or adapt them without written permission, beyond ordinary quotation with attribution.
Content produced for a client engagement transfers to the client on payment of the invoice covering it. The accession map delivered in month one is yours to keep. Our appraisal criteria, prospect index, verification tooling and templates remain ours.
8. Confidentiality
Each party keeps the other's confidential information confidential, uses it only for the engagement, and returns or destroys it on request. We will not name you as a client, publish your figures or use your logo without written permission.
9. Third-party references
The site references third-party publications and research. We do not control those sites, do not endorse their content and accept no responsibility for them.
10. Limitation of liability
Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
Subject to that, we are not liable for indirect, incidental, special or consequential loss, nor for loss of profit, revenue, goodwill, data or anticipated savings. Total aggregate liability in connection with an engagement is limited to the fees paid in the three months preceding the event giving rise to the claim. In connection with use of the site alone, liability is limited to zero: the site is free and provided "as is".
11. Availability
We try to keep the site available but do not guarantee uninterrupted access, and may change, suspend or withdraw any part of it without notice.
12. Termination
After the minimum term either party may terminate on 30 days' written notice. We may suspend work where an invoice is more than 30 days overdue, and terminate immediately if asked to do something that breaches these terms, applicable law, or our published standing refusals.
13. Governing law
Governed by the laws of the jurisdiction in which Halbrook Media is registered, whose courts have exclusive jurisdiction. The specific jurisdiction appears in the engagement letter provided before any contract is signed.
14. Changes
We may revise these terms; the version in force is the one published here on the day you use the site. Revisions never apply retroactively to a signed statement of work.
15. Contact
Questions go through the request form with "Terms query" in the message. See also the privacy policy.
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