Nine services. Twelve catalogued tactics. They are not the same list.

Pool the referring domains of the four URLs currently outranking your target page. De-duplicate, subtract yours, and what remains is the accession list — the finite, named set of publications that link to your competitors and not to you.

In most B2B categories this lands between forty and a hundred and twenty domains. That number, not a package tier, determines monthly volume, timeline and cost.

Delivered in the first fortnight as a ranked spreadsheet with an acquisition route per entry. Yours to keep regardless of whether you continue, because you paid for the analysis rather than for our continued possession of it.

Input

Target URL, primary term, read-only Search Console

Lead time

7–10 working days

Output

Ranked list: likelihood, effort, route per domain

Refreshed

Quarterly

Advise against when

Never. This is the document the engagement is built on.

When a site arrives carrying years of previous agency work, we classify what is there before adding to it. Every referring domain categorised, footprints clustered by host, template and outbound pattern, anchor distribution mapped against where it should be.

The output is a removal list, a disavow file and a rebalancing plan. On roughly one engagement in five, our honest recommendation is to acquire nothing in quarter one and clean up instead — an uncomfortable invoice that we send anyway, because acquisition on a damaged profile buys a defended position rather than an improved one.

Audit

Full classification, footprint clustering, anchor mapping

Deliverable

Removal list, disavow file, rebalancing plan

Duration

2–4 weeks; one quarter where remediation is needed

Included in

Every engagement, run before acquisition

Advise against when

Your profile is genuinely clean — we will say so

A genuine byline in the publication your buyer's function actually reads. Not generic guest posting — selective placement in titles that were covering your field before anyone approached them.

In B2B the relevant list is wider than most teams expect, because a buying committee of five to eleven people does not share a reading list. Compliance officers, procurement managers and operations leads all have their own trade press, and those titles are frequently far easier to place in than the well-known technology publications while being read by exactly the person who matters.

Output

6–20 catalogued placements per month by tier

Lead time

4–8 weeks, pitch to publication

Threshold

≥1,000 verified organic sessions; topical overlap ≥0.60

Market reference

Guest placements average $220–$609 industry-wide

Advise against when

You cannot supply a credible named author

Getting you listed — accurately, and high on the page — in "best tools for", "top alternatives to", integration directories and category round-ups. These are the pages a buying committee opens between recognising a problem and building a shortlist.

Half the work is inclusion; half is correcting listings that describe your product as it was two years ago. The second half is unglamorous and usually the fastest measurable win available.

Audit scope

60–200 round-ups mapped per category

Actions

Inclusion, correction, position improvement, new round-up seeding

Market reference

Paid inclusion typically $350–$750 per round-up

Disclosure

Every paid placement labelled in your sheet

Advise against when

Your product genuinely loses the comparison

The highest-yield entry in the catalogue and the one that keeps producing after the spending stops. Where you hold usable data, we mine it. Where you do not, we design and run a panel survey — typically three hundred or more qualified respondents, which is roughly the threshold at which trade press treats a finding as citable rather than promotional.

Qualification matters more than volume. Three hundred verified practitioners beat three thousand from a general panel, and a survey of your own customers is a customer survey, which a careful journalist will treat accordingly.

Cadence

One per quarter on Stacks and Special Collections

Lead time

5–7 weeks from data access to launch

Includes

Survey design or analysis, report page, press kit, pitch list, coverage log

Half-life

Earned links continue accruing 8–14 months

Advise against when

No usable data and no budget for a panel

Journalists working to deadline need a quotable specialist. We put your people in front of those requests, brief them, and handle follow-up. Sometimes the output is a link; frequently it is an unlinked mention with your company named as the source.

We log the unlinked ones regardless. Answer engines draw disproportionately on publications they treat as reliable, and being named in that set raises the probability that a model mentions you when asked to compare the category. That effect is real and passes no equity.

The binding constraint is response time. If nobody internally can reply within four hours, this service stops producing.

Output

Typically 2–6 placements per month once established

Lead time

Days, when it lands

Requires

A named internal expert with four-hour capability

Also produces

Unlinked mentions, logged separately

Advise against when

Every statement needs multi-day legal review

Integration partners, association memberships, conferences you have spoken at, customers with case study pages, and dead resources in your category that can be replaced with yours.

Most companies have twenty to fifty of these available and unclaimed. Cost per acquired link is frequently under $50 in staff time, and the counterparty is usually commercially inclined to say yes.

We run it in the first fortnight of every engagement, before anything is purchased — partly because it is free, and partly because it recalibrates the accession list before money is committed.

Output

Typically 20–50 domains in the first quarter

Lead time

1–4 weeks per listing

Cost

Staff time only — no publisher fees

Ongoing

Broken-link recovery runs continuously in the background

Advise against when

Never. You should do this even without us.

Every placement filed with its live URL, anchor text, surrounding paragraph, do-follow status, the referring page's own organic traffic and the date of first index. Written on publication day into a sheet you can open at any time.

Alongside it, the rejection log: every domain prospected and refused, with a reason code. Roughly seven in ten never reach outreach, and that document describes our standard far better than the delivery report does.

Nothing is invoiced before its record exists and the index check has passed at day 30.

Fields

URL · anchor · paragraph · rel · page traffic · index date

Filed

Publication day, not month end

Format

Live shared sheet, permanently open

Also includes

The rejection log with reason codes

Billing gate

Not billable until live, indexed and verified

Every URL we have ever delivered for you is rechecked weekly for a year. Removals, no-follow flips, de-indexations and 404s are flagged within seven days and replaced at no cost.

Links decay predictably — sites get sold, editors prune archives, publishers migrate platforms and orphan half the back catalogue. A supplier who does not address this has moved a known cost onto you quietly.

One carve-out, and it is fair: breakage you cause by deleting or migrating the page we linked to is not ours to fix.

Frequency

Weekly automated recheck

Window

12 months from publication

Triggers

Removal · no-follow flip · de-index · 404 · publisher offline

Remedy

Replacement placement, no additional charge

Exclusion

Breakage caused by changes to your own page